Striving for greatness, that’s what we do day in and day out at Rock ‘Em. Since the launch of our original Rock ‘Em branded sock last Black Friday (2013) we’ve made it a top priority to listen to our core customers, street team, and friends of the company in regards to their feedback on the sock.
After a year of organizing feedback, research, product testing, development, and more product testing we feel that we’re ready to change the game yet again. This Black Friday we celebrate the one year anniversary of the Rock ‘Em branded sock with a gift to our fans, a revamped version of everyone’s favorite sock called the Rock ‘Em 2.0.
We were so excited to show our fans the Rock ‘Em 2.0 that we’ve been putting them in random orders over the last couple of weeks. Were you lucky enough to get an early preview of our latest piece of innovation?
The main features of the sock are explained below, but we feel the Rock ‘Em 2.0 is something you have to truly see, feel, and wear to experience the difference.
Reinforced Upper Band- A select few of our younger and smaller shoe size customers asked us if we could create a sock for them that didn’t fall down. We decided to focus our attention to rebuilding our upper band. What we came up with was a sock that simply does not fall down. Whether you’re playing in a game or stomping around Sneaker Con in some heat, the Rock ‘Em 2.0 is double wide to stay up for the ride.
Smooth Upper- We’re known for delivering you the highest quality graphics and most vivid colors on our graphic socks. We’ve redone our upper “canvas” on the 2.0 so it’s fit for vibrancy within design and maximum comfort. A blend that our competitors most often neglect, your boys at Rock ‘Em have you covered.
Padded Zones- Athletes rejoice, the Rock ‘Em 2.0 features multiple padding zones for maximum performance. Disguised on foot by your latest design of choice, the padding zones can be referred to as our “secret weapon.”
Upgraded Arch- Over the past year we’ve been developing the 2.0 and a common theme that we had in mind during the development stages was a sense of “lockdown comfort.” To sum it up in one sentence, the 2.0 features a superior support arch without constricting your foot with pressure. We’ve developed the perfect mix of lockdown support with amazing comfort in the footbed.
The wait is officially on. Be the first to experience the Rock ‘Em 2.0 which will be releasing on Thursday November 27th at 10PM EST. You will see the Rock ‘Em 2.0 option while selection your canvas and sock size.